About Us

Hi Bloomies! My name is Felica Goett CFD, FDI, FSMD and Owner/Lead Designer of Blooms by the Beach ~ Your Island Florist, located on beautiful Anna Maria Island, Florida. 

My love for flowers came at a very young age. For those who don't know, I come from a long line of florists, dating back almost 125 years! As a child, my Mother, Christine, worked for several years as a florist and on days home from school sick, you could find me and/or my brother hanging out in the backroom napping and digging through materials my mom was using. We were introduced to ribbon making and picks and all kinds of stuff we had no idea what it was for LOL. I would watch my Mom "make the magic happen" but had no idea I would one day become a florist as well. As I got older, I had learned that my Mother's sister (Aunt Connie to me) was a prolific designer as well through the late 60's, 70's and 80's starting back home in NJ, in NYC and then down here in the Sarasota/Bradenton area, in St. Armand's Circle and the old Blossom Shop in Bradenton, but my family's flower journey doesn't end there! My mother's family, once arriving to America in the late 1800's from Switzerland and Poland, they had a small greenhouse where they grew plants and flowers and had a flower shop in Jersey City, NJ. What an amazing rich history and so proud to have this as part of my DNA!